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Matt Cohen
Matt Cohen

Matt Cohen serves as the territory manager for Northern California/Reno

Matt Cohen is a seasoned executive with more than 20 years of sales experience emphasizing sponsorships and business development. Entering his 1st year with Shaw Sports Turf, Matt Cohen was named Territory Sales Manager of the Northern California/Reno region in April 2019. In his new role, Matthew oversees all business development for the Northern California/Reno region. He was previously Director of Corporate Sponsorships with the California Interscholastic Federation, where he led the corporate sponsorship sales and marketing teams responsible for strategic sponsorship initiatives and new partner development. He formerly held the positions of Corporate Partnership Sales Account Manager with the Detroit Red Wings and Account Manager of Corporate Partnership with the Anaheim Angels and Mighty Ducks sports franchises.

"With a lot of exciting projects in this territory from High Schools and Parks & Recreation to major Universities, we have developed a vast knowledge of the process it will take to help you have a smooth and successful project. Shaw Sports Turf’s innovation and my 20 years of experience in the sports industry gives us the unique ability to provide you with a turf system that will meet your safety and performance needs within the parameters of your project."

Matthew is originally from West Bloomfield, Michigan, and has a bachelor’s degree from Syracuse University and MBA from the University of Phoenix. He currently resides in Sacramento, California., with his wife Rachel, sons Jacob, Zachary and Nathan.


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