Bruce Salmon serves as the Territorial Manager for Arizona and New Mexico.

Bruce Salmon serves as the Territorial Manager for Arizona and New Mexico.


For the past twenty-eight years, he served as a Texas High School Football Coach and Athletic Director.  While coaching, he built several stadiums and facility renovations.  For the last seven years, he served as a member of the Texas High School Coaches Association Board of Directors.  Prior, he served on the Texas UIL Football advisory committee. 


Bruce attended St. Mary's University on an academic and baseball scholarship.  He has a bachelor of arts in English and a minor in Kinesiology. He is proud of his daughter Tori who attends Grand Canyon University where she is studying to be a nurse.

Between growing up in a family construction business and working in school administration, Bruce understands the challenges that face school districts, as well as the importance of investing in athletics to build school and community connections, while teaching social-emotional learning.  

“Through sport, young people increase their social skills, teamwork, sense of positive identity, and desire to give back to their team and community – all attributes that have been shown to drive long-term success academically, on the job, and in life,” said Kim Sabo Flores, Ph.

"After years of experience as a school administrator, the choice to join the Shaw team was an obvious one.  after having seen the innovation and engineering behind Shaw Turf.  Our end goal is to build an industry-leading system that performs like grass with the efficiency, economic, and environmental benefits of turf.  

Investing in Shaw turf is an investment in your program, in your community, and most importantly your kids." I look forward to helping reach your facility and program goals.